Any traffic owner, ad alliance who reaches 1 million UV per day can participate in the chain as a node through public API. After joined in the platform, the settlement center collects all ad transaction information from the whole network and calculate, distributed the AD tokens (tokens generated by ADFunds) to the nodes. In addition to accepting advertising alliance as a node, ordinary traffic owners can also join in by using the provided SDK.
The advertising data is not transparent, and the advertiser is difficult to accurately calculate the effect of the launch
The main bargaining power of small and medium traffic owners is weak
Long tail traffic can‘t be used, waste in vain
There are many intermediate links and high cost of delivery
The period of settlement is long
The advertising alliance block chain is expected to bring new solutions to the Internet advertising industry, and innovate Internet advertising from the level of production relations, which will greatly reduce all kinds of costs of parties involved, protect the interests of all parties, and improve the efficiency and benefit of traffic transformation.
Advertiser Block Chain Advertising Alliance Traffic Owner Settlement Center
Advertiser
Intelligent Matching Recommend traffic owner
Draft and publish the smart contract according to requirement
AD alliance
Traffic Owner
Through precise matching and decentralized delivery, advertising traffic fraud is reduced and billing efficiency is improved
All ad data is stored in the nodes of the network's blockchain and will never be lost
Query through the blockchain browser all the advertising transactions, the effect and the issuance of AD coins
